How to Get a Terrific Copywriter
If you want to earn money online, you're going to have to have a site. If you would like that website to bring in profits, it must be written really well. Unless you are already a copywriter yourself, it's best to hire someone who is well-qualified to compose the text for your website. An expert copywriter can help you generate more money than you could hope to see if you tried to compose the copy yourself. Evidently, however, not every copywriter is the same as the next copywriter. Some of these copywriters have great talent. Some, on the other hand, don't have any but are trying their hand at writing since someone told them that online writing would be simple. The following are a few ways to help you tell them apart.
Does the copywriter have his or her own web site? Any copywriter worth hiring is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own web site, how are they going to be able to help you put up yours? Pay close attention to the copy on the copywriter's website. If there are a number of errors, this is not a good sign.
How well do you respond to the copy on the copywriter's website? This goes beyond the simple finding of grammar and spelling errors. Does the site copy cause an emotional response as you go over it? Does it make you feel affection for the writer? Does the copy make you want to keep reading and discover more about him or her? Does the copy make you raring to hire them right away? Does the copy make you feel like you need to leave? Does the copy push you to be upset? These are all very crucial reactions and they demand your attention.
Do a background research on the writer. Try to look for reviews on online discussion boards and independent web sites. It's highly likely that the only reviews you are going to see on the writer's website are going to be positive. Search online for the copywriter's name to discover here if there are any reviews or personal testimonials that are not run and can't be manipulated by the writer you are checking up on. Pay attention to these reviews and testimonials. Ask the writer to provide a few references. Make sure that you follow up and really get a hold of those references so that you can ask for an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. Ask the writer to send you several samples that aren't already provided on the site. This is especially important if the copywriter claims he or she read here is an expert in a specific field. If the writing is obscure and reads like a reproduced Wikipedia article, you should move on.
You have many choices available to you when you're trying to find out whether or not to pay for a copywriter. It's essential to carry out your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.